Google is the largest and most unique search engine on the web, and you can find how unique Google is by learning how Google‘s very first “doodle” took place during 1998. The doodle represented a Burning Man, which is a famous festival held in Nevada every year. The doodle was to inform people at the office that Brin and Page were attending the Burning Man festival. Today, Google holds up to 70 percent of the search engine market, which is one of the reasons why so many website owners pay attention to this search engine while implementing SEO marketing strategies. SEO marketing is necessary for producing leads from search engines, such as Google.

If you are focusing on SEO marketing, you most likely know all about PageRank, which is an algorithm named after one of Google’s cofounders, Larry Page. SEO marketing is important for increasing PageRank. In fact, generating leads with search engine optimization is the most important strategy to consider for online marketing. Studies show SEO marketing leads produce a 14.6 percent close rate. Other lead generation techniques, such as direct marketing, only produces a 1.7 percent close rate. As you can see, SEO marketing is the foundation for internet marketing, and handling SEO requires outsourcing to keep up with competitors.

Almost 90 percent of internet users older than 14 will spend time reading reviews on products and services online. Around 40 percent of those who read reviews online will visit a social media site to gain more information. In other words, internet users make educated decisions with the products and services they buy online. Finding a reputable Seo marketing firm should be at the top of your list of priorities, if you have not outsourced your SEO yet. By reading reviews and taking the time to compare marketing firms, you will be on your way to receive a health and consistent amount of traffic from search engines.