Consider how popular Google is these days. Google rankings are a core function of online marketing. A search engine optimization professional can tell you that search engine rankings mean a lot. If you are not making use of the search engine optimization best practices that apply to your organization, now is the time to update your strategy. Failure to update your strategy in the modern market as Internet marketing becomes considerably more important could mean the end of your company due to an inability to grow with modern trends. Internet marketing is here to stay, and it helps to know a bit about one of the most important companies behind Internet marketing as your company grows.

The first of the Google doodles, which are slight tweaks to the logo that you see when you first log on to the Google home page, showed the burning man symbol from the famous Nevada festival as a method of letting the other employees at the search engine know where the founders were that day. This type of cute and clever method of Gould to reach out to users has expanded considerably in the last decade. Today, the use of Google is less about the personal searches that web users want to run and more about business use. Since there are between 70 and 80 percent of search engine users that do not pay any attention to the sponsored results on a page once they have conducted their search, organic results are increasingly more important for organizations across all industries.

There are about 57 percent business to business marketers who say that search engine optimization has the most influence on their lead generation strategies. If you need to market your business to other companies, Internet marketing is going to make it as easy of a task as possible for you to manage. Even if you do not know much about how the web works in terms of a marketing tool, you can reach out to Internet marketing professionals will help you manage the use of search engines and cultivate organic results. This will not only help you attract the attention of the consumer public, it will make it easy for people in your industry to find you if they are looking for a new input of raw materials, looking for a new distributor or otherwise seeking to find a new business to business relationship.