Online marketing companies are the best chance that anyone has if they want to have their websites search engine ranking improved. Since 75 percent of people using online search engines almost never scroll past the first page of search results, having a higher Google rankings typically will mean more hits for a company. As an online marketing strategy takes hold, a business owner will be able to focus more on their actual business, and less on their own promotion.

Getting higher organic search results with the help of an internet marketing company could be better than having to pay for paid advertisements. Studies have shown that between 70 percent and 80 percent of people performing an Internet search do not even pay attention to sponsored results. Instead, they click on organic links.

Getting a higher Google rank with the help of an online marketing firm is especially important. Google currently receives somewhere between 65 and 70 percent of the market share for internet search. The right online marketing company could also help their clients to be seen easier on mobile devices, which is a rapidly growing constituency on the internet. At the end of 2012, over 70 million people used a mobile device of some kind to surf the internet. Having a website that is not easily visible on a smaller screen could hurt a business over the long run.

An online marketing company that is up to date on all of the latest Seo news and marketing techniques should be at the top of every businesses list, especially if they are looking to market themselves to other businesses. 57 percent of B2B marketers report that SEO has the single largest influence on how many leads they generate.