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How a Search Engine Ranking Determines a Business’ Success
A search engine ranking plays a strong role in the health of a company that does business online. But a search engine ranking works just as effectively for a company that does not do business over the Internet. Most people will click on organic links instead of pay per click advertising, the difference of which…
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How Google Impacted the Relevancy of SEO Tools
In Google’s infancy, when it was not yet a business and still a research project, its originators used LEGOs to make a storage center for all of the 10 4 gigabyte hard drives they used to test the PageRank algorithm that would become the gold standard for all search engines. It seems like eons ago…