The first ever Tweet published by Google was the binary code for I am feeling lucky. And luck has helped this particular search engine. Google has quickly become the leading search engine. A shocking 58 percent of Internet users rely upon this search engine giant for information regarding products and local services.

Businesses that wish to stay on top of the latest news and information regarding this search engine should consider signing up for regular SEO news reports. SEO, or search engine optimization, is a technique that helps websites move up in ranks on a search engine. The higher rank a website receives the more visitors the website will see.

After all, over 42 percent of Internet users only click organic links while a staggering 75 percent do not scroll past the first page. So, search engine ranking is incredibly important.

Signing up for regular SEO news reports can help website owners learn the latest techniques and news surrounding the search engine optimization industry. Information that can be found in Seo news reports can range from how successful SEO blogs really are in helping to improve search engine rankings to new techniques that people are using to increase search engine ranking.

SEO news reports can also include regular articles and highlights on favorite SEO tools that website owners are using to help increase search engine ranking. These articles can talk about specific keyword research tools that may help website owners create a list of keywords that will help their website reach its targeted audience or a new tool that helps find how effective a keyword phrase might be.

SEO news reports are extremely helpful because they are typically written by people who are industry leaders in the SEO marketing industry. These individuals know what is or is not working and can help shed light on current SEO trends for website owners who are looking to do their own SEO.